LG 70” Smart UHD TV with AI ThinQ 70UP7550

LG UP77 Series 70'' Smart UHD TV with AI ThinQ  70UP7550 

• Dazzling 4K Ultra HD viewing with vibrant picture quality
• Fast Quad Core Processor 4K
• HDR for impressive cinema, sport and gaming
• webOS Smart TV with Pointing and Wheel Control Magic Remote

 

Real 4K UHD.
Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Listen. Think. Answer.
Now in Arabic — seriously.

LG AI TV is here to make life easier. Simpler control of channels and volume. Faster searches for music, movies and TV. And better recommendations based on your personal taste. It's all within your reach, just press the voice button and say the word — in Arabic of course.

SEE WHAT AI CAN DO

*Screen images simulated.
**Service availability may differ by region or country.
***Magic remote design and specifications differ by country.

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and a point and scroll system for faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to favorites.

*The Magic Remote must support NFC to use the Magic Tap feature.
**Magic remote design and specifications differ by country.

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

Blockbuster performance guaranteed.

Bring the cinema home. HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Entertainment

Home to all your favorites.

Access the Netflix and Apple TV app. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Supported service may differ by country.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

a5 AI Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

*Screen images simulated.
**α5 Processor is LG's own technology based on Quad Core processor

4K Upscaling

See it all in 4K.

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

*This product does not include an antenna or the cables to connect an antenna or external devices.

DISPLAY

• Type

  4K UHD

  Screen Size

  70

• Resolution

  3840 x 2160

  Motion / Refresh Rate

  Refresh Rate 50Hz

PLATFORM

• BLU Type

  Direct

  Main Processor (SoC)

  Quad Core Processor 4K
  (LM21A)

• Operating System (OS)

  webOS Smart TV

  Number of CPUs

  Quad

VIDEO AND PICTURE QUALITY

• AI Upscaling

  4K Upscaling

  Image Enhancing

  Image Enhancing

• AI Brightness Control

  Yes

  HDR

  Active HDR

• HDR10 Pro

  Yes/Yes/Yes/Yes (4K/2K)

  HLG

  Yes/Yes/Yes/Yes (4K/2K)

• FILMMAKER MODE ™

  Yes

  Dynamic Tone Mapping / Pro
  (+ AI HDR Tone Mapping)

  HDR Dynamic Tone Mapping

• Dimming Algorithm

  LG Local Contrast

  Upscaler

  4K Upscaler

• HEVC

  4K@60p, 10bit

  VP9 (Video Decoder)

  4K@60p, 10bit

• AV1 (Video Decoder)

  4K@60p, 10bit

  HGIG Mode

  Yes

• Instant Game Response
  (ALLM)

  Yes

  Picture Mode

  Yes 9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

AUDIO AND SOUND QUALITY

• Speaker
  (Sound Output)

  20W
  (10W per Channel)

  Channel

  2.0ch

• Direction

  Down Firing

  Simultaneous Audio Output

  Yes
  (Optical Output or HP Support Model)

• AI Sound / Pro

  AI Sound

  AI Acoustic Tuning

  Yes

• Surround mode => 21Y Spec Out

  Ultra Surround

  Clear Voice

  Clear Voice III

• Bluetooth Surround Ready

  Yes

  LG Sound Sync

  Yes

• Sound Share

  Yes

  Audio Codec

  AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
  (Refer to manual)

• Sound Mode Sync

  Yes

  Sound Alive

  Yes

AI SMART FUNCTION

• ThinQ

  Yes

  Intelligent Voice Recognition

  Yes

• Speech to Text

  Yes

  LG Voice Search

  Yes

• AI UX

  Yes

  AI Home

  Yes

• AI Recommendation / AI

  Yes

  Intelligent Edit

  Yes

• Home Dashboard

  Yes

  Apple Homekit

  Yes

• Mobile Connectivity

  Yes

  Screen Share

  Yes

• ThinQ App

  Yes

  Airplay2

  Yes

• Next Picks (AI Channel)

  Yes

  Magic Explorer (AI Link)

  Yes

• Magic Remote Control

  Built-In

  Quick Access

  Yes

• Universal Control

  Yes

  360° VR Play

  Yes

• Related Content Search

  Yes

  LG Store

  Yes

• DIAL

  Yes

  Web Browser

  Yes

• Music Player -> Media Player

  Yes

  TV On With Mobile

  Yes

• Wi-Fi TV On

  Yes

  Bluetooth Low Energy On

  Yes

• Network File Browser

  Yes

  Block access to harmful site

  Yes

• Hotel Mode

  Yes

  Sports Alert

  Yes

• Music Discovery

  Yes

BROADCASTING

• Digital TV Reception(Terrestrial,Cable,Satellite)

  Yes

  Terrestrial

  DVB-T2

• Cable

  DVB-C

  Satellite

  DVB-S2

• Analog TV Reception

  Yes

  Teletext Page

  Yes

• Teletext (Top/Flof/List)

  Yes

  [DVB] Subtitle

  Yes

• AD (Audio Description)

  Yes

  EPG (8days)

  Yes

CONNECTIVITY

• HDMI

  2 (Side)

  Version

  HDMI 2.0

• Simplink (HDMI CEC)

  Yes

  eARC / ARC (Audio Return Channel)

  eARC (HDMI 2)

• USB

  1 (Side)

  LAN

  Yes (Rear)

• RF IN

  2 (Side, RF/Sat)

  SPDIF (Optical Digital Audio Out)

  Yes (Rear)

• Wifi

  Yes (802.11ac)

  Bluetooth

  Yes (V5.0)

POWER & GREEN

• Power Supply

  AC 100~240V 50-60Hz

  Standby Power Consumption

  Under 0.5W

• Energy saving Mode

  Yes

  Illuminance Green sensor

  Yes

• Energy Standard

  Yes

ACCESSORY

• Remote

  MR21

  Battereis

  Yes
  (MR21 : AA x 2EA)

• Power Cable

  Yes (Detached)

ADDITIONAL FEATURE

• Time Machine (DVR)

  Yes

  Digital Recording

  Yes

• Analog DVR

  Yes

  Time Shift

  Yes